Checklist
Commercial Readiness Scorecard
"We think we're ready to launch" and "we can prove we're ready to launch" are two very different statements.
What the Framework Reveals
A measurable answer to whether launch readiness is real
7
critical business functions scored
1–5
scale per factor, from Deficient to Optimized
≥90%
score required for a GO recommendation
Launch readiness usually gets assessed through confidence, not evidence — which is exactly how gaps get missed until they're expensive. This scorecard forces a quantifiable answer instead: seven business functions, from strategic alignment to market definition, each scored honestly on a 1-5 scale. The target is unambiguous — 90% or better before committing major capital, with clear thresholds for what "foundational" versus "validated" actually means.
Source: Pages 4 · Jan 2026 · MKA-25-CK, Executive Summary
Built for: Product managers, launch teams, and executives.
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