How to Nurture Corporate Brand Equity
Corporate brand equity is a critical asset for businesses, particularly in the increasingly competitive and globalized market landscape.
Cultivating Business Brand Equity
Business brand equity is about cultivating a strong, recognizable, and reputable identity that resonates with its target audience.
The Hidden Benefits of a Loyal Customer Base
Understanding a loyal customer base is critical, particularly in the context of barriers to entry, price premiums, and building brand equity.
Decoding the Sales Advisory Process
The sales advisory process combines sales diagnostics, compensation analysis, training, succession planning, and channels analysis.
What is a Brand Archetype?
A brand archetype embodies a specific sets of values, attitudes, and behaviors which are relatable to a core customer.
What is a Brand Persona?
A brand persona is a semi-fictional archetype that represents key traits of a target audience, based on data and research.
Five Steps to an Effective Brand Message and Position Strategy
An effective brand message and positioning strategy establishes a strong and lasting connection with their target audience.
How to Build and Maintain Product Brand Equity
Product brand equity is crucial for establishing a competitive edge, especially for new or small firms.product brand equity.
What is a Brand Hierarchy?
A brand hierarchy is the structured organization of brands within a company, and it is a defining feature for a company’s marketing strategy.
How Customer Testimonials Help Build Brand Trust and Loyalty
Customer testimonials can significantly influence potential buyers, build trust and credibility for the brand.