Sales & Marketing
What does Marketing do?
The often overlooked but very important functional arms of any business.
MAY 2020
What is Marketing Automation?
Understanding how marketing automation works is a must for all businesses
MAY 2020
Sales & Marketing Channels
Understanding how marketing and sales can use each of its channels to successfully drive growth
MAY 2020
Customer Obsessed
How customers are shifting from “Customer-Focused” to “Customer-Obsessed” and why
MAY 2020
Featured
Knowing and understanding competitive advantage is essential for all business leaders.
What Does Product
Management Do?
Better understanding the value that product management delivers for organizations
MAY 2020
Increasing reach through distribution strategies
Use of distribution channels can significantly increase reach if deployed appropriately
MAY 2020
Developing a Commercial Strategy
A commercial strategy starts with analytics but accelerates with time
MAY 2020
What is a Value Proposition
Understanding the critical function of marketing value propositions
MAY 2020
Featured
Knowing and understanding competitive advantage is essential for all business leaders.
Growth Through Competitive Advantage
Product managers are responsible for maintaining a firm’s competitive advantage – see how
MAY 2020
What is the Buyer's Journey?
Understanding how customers buy allows sellers to understand how to position and when to position
MAY 2020
What is a Brand?
A fundamental value of marketing is to develop and increase brands
MAY 2020
Go-To Market Strategies
The different sales and marketing tactics that help a firm “go-to market”
MAY 2020
What is the Adoption Curve?
A summary of the adoption curve and the challenges of “crossing the chasm”
MAY 2020
Innovation and the Product Value Chain
Innovation starts as an idea within R&D but it gains in value and momentum as it grows throughout a firm
MAY 2020
Understanding Brand Equity
Brands have value – knowing how equity is created and grows over time is critical to business success
MAY 2020
Strategic Value of Marketing
The core tenets of marketing is to drive brand awareness, instill trust and amplify the organizational brand message
MAY 2020
Various Paths to Growth
Growth comes in the form of new product development, enhancements and acquisitions
MAY 2020
Common Pitfalls of Product Management
Understanding common pitfalls of product managers in an effort to overcome bias
MAY 2020
Important Frameworks Needed to Plan a Commercial Strategy
Too many charts can make strategic planning far too confusing – take a look at our favorite frameworks for strategic planning
MAY 2020
What is Strategic Marketing?
Marketing is cyclical and strategic – without understanding marketing, firms will struggle to realize their full potential
MAY 2020
Marketing Needs Assessment - Are You Prepared?
Taking stock of an organization’s strengths and weaknesses allows them to be prepared
MAY 2020
Common Pitfalls of Product Management
Marketing automation is critical to business success in today’s digital economy. It provides a low total cost of ownership for high ROI.
MAY 2020
What Does Product Management Do?
Brands provide accretive value to organizations – knowing what a brand is and how to leverage it is critical to business success.
MAY 2020
Strategic Value of Marketing
How business should think about sales and marketing “channels” to augment its growth strategy.
MAY 2020