In the last ten years, the business world has undergone a transformation in its utility of technology and digital solutions to engage, captivate and drive consumers towards action.

At the start of this decade, digital strategies were limited to the few with the funds to afford it. Today, thanks to Moore’s Law and the early adoption of ‘enterprise’ solutions by large enterprises, the solutions available today are far more prevalent, affordable and offer more (and in some cases, less) features than ever before – allowing businesses to accomplish various business objectives.

Effective strategies can become complicated – including things like geolocation tagging, localized content, social media, analytics, search engine optimization and pay-per-click. The trick to doing digital is to start somewhere and go from there.