FUNCTIONAL EXPERTISE:
COMMUNICATIONS
Assisting clients in developing bold and consistent messaging in branded company communications
HOW WE CAN HELP YOU
Brand Audit
Many organizations (both old and new) know they have some amount of brand equity but may not fully understand where it comes from. Having an independent third-party conduct an assessment of an organization’s brand is a valuable business planning tool that identifies pain points and growth opportunities.
Content Generation
Communicating the value proposition of science and technology offerings can often prove to be difficult. It is not always easy to blend commercial features and benefits with technical information without leaning too far to one side or the other. Sometimes it takes someone that is not closely aligned with the product or markets to provide perspective of how to position the product, what to say and what not to say. This independent voice can help break through confirmation bias.
Communications
Defining corporate and business unit strategies that move the needle
Presentations
Businesses use presentations heavily to communicate with executives, investors, employees and customers. At MKA Insights, we build powerful and impactful stories that get the message across to its intended audience.
FEATURED INSIGHTS
Identifying Why Strategic Plans Fail
Competitive vs. Comparative Advantage
21st Century Competitive Forces
Related Client Impact Stories
Market Positioning
Re-positioning a supplier of cell/gene therapy consumables as it pivoted from bioprocessing to cell and gene therapy in response to growing demand from its customers
