CLIENT IMPACT STORIES
Market Positioning
Improving a cell & gene therapy customer's brand and go-to market
HOW WE HELP CLIENTS
Company Overview
The Company is a manufacturer of cell therapy and bioprocessing single-use solutions providing high-touch customization to its clients.
The Business Challenge
The Company lacked the resources to be able to effectively target, position and market to prospective customers. In addition to resource challenges, the firm is currently engaged in a strategy pivot to target cell therapy customers – including making investments in facilities and product development to be able to offer bespoke cell therapy solutions/
Client
Impact
Quickly identify where to focus your investments to accelerate revenue
Our Solution
We developed a new positioning strategy for the firm that combined the technical with the customer demands for cell therapy applications. The process started with interviews across the various company functions, independent analysis of the firm’s capabilities, a review of the competitive landscape, what clients are saying about them and how they work with clients.
We then worked with the team to identify specific unmet needs so that we could align the Company’s new messaging strategy against these unmet needs. Due to the recentness of the firm’s new strategy, there were gaps in the firm’s content that would allow the Company to position fully. Consequently, our team conducted research on the missing pieces and generated content and messaging to support and enhance the positioning solution.
The Resulting Impact
We received positive feedback that the work that we did was thoughtful and helped the company think about how to market and serve the cell and gene therapy customers.
FEATURED CAPABILITIES
> Sales & Marketing
> Brand Transformation
> Business Strategy
> Operational Expertise
> Project Management
> Professional Development
CLIENTS
> Small & Mid-size Firms
> Overseas Firms
> Corporations
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Brand Transformation
Developing a cohesive and consistent brand strategy for a multi-billion dollar bioprocessing tools provider
