CLIENT IMPACT STORIES
European Expansion Playbook
Creating a defined approach to establishing and successfully growing a business in Europe
HOW WE HELP CLIENTS
Company Overview
The company is a provider of life science reagents and tools.
The Business Challenge
The Company had been servicing both the US and European markets – largely through a large distribution partner. Over time, as the company grew, it began to make investments in direct sales personnel.
When the firm started to see significant positive response in Europe after the hiring of 1 direct sales person – they reached out to MKA Insights in an effort to better understand what kinds of focused investments would allow them to continue this trajectory (if not continue to accelerate it).
Client
Impact
Quickly identify where to focus your investments to accelerate revenue
Our Solution
As with all of our approaches, we provided the Client with information on the business opportunities in the region – along with potential challenges and risks. Given the information, we jointly worked to define a plan of action that would serve as the European Market Playbook and then began to execute against it.
This plan was focused on expanding the business footprint through headcount additions, office locations, logistics/warehouse support, customer service, banking, legal/liability and tax implications.
This playbook was based on the dynamic environment prior to Brexit and required flexibility in the approach to ensure appropriate market coverage.
Client Feedback
“MKA has core competency and breadth of knowledge in financials to supply chain issues. They know the life science industry and have a thorough understanding of distribution.
They made a big impact on our organization – one in which they may not realize. Their thought process, which we’ve applied to other areas of the business. The project planning, kickoff calls, the structured approach to problem solving. Much of which is being adopted and integrated into other departments of our organization – including R&D.”
FEATURED CAPABILITIES
> Sales & Marketing
> Brand Transformation
> Business Strategy
> Operational Expertise
> Project Management
> Professional Development
CLIENTS
> Small & Mid-size Firms
> Overseas Firms
> Corporations
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