Sales & Marketing

What does Marketing do?

The often overlooked but very important functional arms of any business.

MAY 2020

What is Marketing Automation?

Understanding how marketing automation works is a must for all businesses

MAY 2020

Sales & Marketing Channels

Understanding how marketing and sales can use each of its channels to successfully drive growth

MAY 2020

Customer Obsessed

How customers are shifting from “Customer-Focused” to “Customer-Obsessed” and why

MAY 2020

Featured

Knowing and understanding competitive advantage is essential for all business leaders.

What Does Product
Management Do?

Better understanding the value that product management delivers for organizations

MAY 2020

Increasing reach through distribution strategies

Use of distribution channels can significantly increase reach if deployed appropriately

MAY 2020

Developing a Commercial Strategy

A commercial strategy starts with analytics but accelerates with time

MAY 2020

What is a Value Proposition

Understanding the critical function of marketing value propositions

MAY 2020

Featured

Knowing and understanding competitive advantage is essential for all business leaders.

Growth Through Competitive Advantage

Product managers are responsible for maintaining a firm’s competitive advantage – see how

MAY 2020

What is the Buyer's Journey?

Understanding how customers buy allows sellers to understand how to position and when to position

MAY 2020

What is a Brand?

A fundamental value of marketing is to develop and increase brands 

MAY 2020

Go-To Market Strategies

The different sales and marketing tactics that help a firm “go-to market”

MAY 2020

What is the Adoption Curve?

A summary of the adoption curve and the challenges of “crossing the chasm”

MAY 2020

Innovation and the Product Value Chain

Innovation starts as an idea within R&D but it gains in value and momentum as it grows throughout a firm

MAY 2020

Understanding Brand Equity

Brands have value – knowing how equity is created and grows over time is critical to business success

MAY 2020

Strategic Value of Marketing

The core tenets of marketing is to drive brand awareness, instill trust and amplify the organizational brand message

MAY 2020

Various Paths to Growth

Growth comes in the form of new product development, enhancements and acquisitions

MAY 2020

Common Pitfalls of Product Management

Understanding common pitfalls of product managers in an effort to overcome bias

MAY 2020

Important Frameworks Needed to Plan a Commercial Strategy

Too many charts can make strategic planning far too confusing – take a look at our favorite frameworks for strategic planning

MAY 2020

What is Strategic Marketing?

Marketing is cyclical and strategic – without understanding marketing, firms will struggle to realize their full potential

MAY 2020

Marketing Needs Assessment - Are You Prepared?

Taking stock of an organization’s strengths and weaknesses allows them to be prepared

MAY 2020

Common Pitfalls of Product Management

Marketing automation is critical to business success in today’s digital economy. It provides a low total cost of ownership for high ROI. 

MAY 2020

What Does Product Management Do?

Brands provide accretive value to organizations – knowing what a brand is and how to leverage it is critical to business success. 

MAY 2020

Strategic Value of Marketing

How business should think about sales and marketing “channels” to augment its growth strategy.                        

MAY 2020